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Social Media Accessibility

Last update: October 2023

1. General guidelines for accessible posts
  • Aiding people with screen readers:

    • Avoid using too many emojis in a row, screen readers provide a description for each of them, so it can become very crowded and not understandable.

    • Unfortunately instagram stories are not accessible by screen readers, therefore try to avoid posting crucial information/promotion only in your stories, as some people might not be able to access that information otherwise.

 

  • Fonts:

    • Use dyslexia-friendly fonts

    • Examples of friendly fonts: sans serif fonts, such as Arial and Comic Sans, as letters can appear less crowded. Alternatives include Verdana, Tahoma, Century Gothic, Trebuchet, Calibri, Open Sans.

    • Font size should be 12-14 point or equivalent (e.g. 1-1.2em / 16-19 px)

 

  • Color (contrast)

    • When making graphics, make sure your color contrast is good: the combination of some colors might make your post hard to read for people with low-vision or colorblind. At this website you can check the contrast of your colors

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  • Content warnings

    • Avoid flashing images, if you must include them, put a content warning before the video – some people are photosensitive and it might cause them discomfort or harm. Make sure you give people time to scroll away or close their phones 

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  • Random things to keep in mind:

    • Provide as much information as possible in advance, and use clear and precise language (i.e., “business casual” as a dress code can be confusing). This also includes planning of the night, so people can know exactly how an event will look like. Include images of the location if possible.

2. Closed Captions
  • Provide Closed Captions for all videos. 

  • They are different from subtitles because they also provide a description of what is not being said. 

  • On this website you can find really clear guidelines on how to do them. Make sure to consider:

    • Lines/characters for each sentence

    • Line breaks and timing

    • Dashes and positioning in the video: how to use them correctly

    • Where you place the caption 

    • Speaker identification

    • Sounds effects/what is not being said.

    • Italicization

  • If there is swearing in the video, don’t censor the words in subtitles! It can be infantilizing

  • Make sure there is enough contrast and that the font is dyslexia-friendly (see below)

3. Alt-text (alternative text)

What? 

  • The goal of Alt text is to “provide accurate, meaningful, and legible descriptions that enable the accessibility user to follow the logical flow of content without becoming distracted or confused” (Source).

 

Where?

  • Instagram has a specific function to add alt text. Right before posting a picture, you will see “advanced settings” at the end of the page, you can see there “add alt-text.” It can also be done after you post a picture.
     

How?

  • Generally, here are some guidelines: 

    • Add only relevant information in it;

    • 125 characters recommended length

    • No alt: when an image is decorative, i.e. it adds no further context or meaning to the rest of the information being displayed on the page.

  • Find more here 

4. Image descriptions

What? 

  • While Alt-text provides concise descriptions of what the image is, image descriptions provide a more detailed description, letting the reader know more about what the image is and its meaning.


Where?

  • If it is a single picture you can put it in the image description; if the post consists of more pictures in a carousel you can find an example of how to do it below.


How?

  1. If the description is in the comments, mention that at the end of the description of the page (before the hashtags).

  2. Introduce the image description this way: [Image description] and follow with the description.

  3. If there are multiple posts:

    1. Introduce a general description of the post as a whole (i.e., what it is about, the background etc). 

    2. Then introduce each photo on the carousel individually with its own description, by doing: [Image 1], [Image 2] etc.

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5. Checklist (before posting)

Feed post on instagram

  • Fonts

  • Color contrast

  • Alt-text

  • Image description(s)

  • No excessive use of emojis

  • Content warnings

 

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